Evan Almighty/Live Free Or Die Hard/Fay Grim
Posted: April 21st, 2007 | Author: miconian | Filed under: Movies | No Comments »
Match the trailer to its subtext:
A: “We’re making a sequel to a movie you liked. You should see it because you are a pathetic sucker who is so invested as a consumer of our franchise that, no matter what we put on the plate, you’ll swallow it as long as you have the vague idea that it’s related to the first movie. By the way, fuck you.”
B: “We’re making a sequel to a movie you liked. In actuality, the sequel has very little
to do with the first movie. In fact, the second movie probably started as a completely separate script that was written by someone who had no idea that their work was going to end up as part of a franchise. But some producer noticed that there were similar themes, and an easy way to work in the main supporting character from the first movie. So we end up with the best of both worlds: a fresh and (by Hollywood standards) original story, and an already-made vehicle with which to market it. You might see it because you like the story, and you might see it because you like the first movie. You might go and rent the first movie before seeing the sequel, or afterwards, or not at all; it’s really a win for us, and hopefully for you, either way.”
C: “We’re making a sequel to a movie WE liked. We’re not really sure if you should see it or not. If you happen to be one of the two hundred or so people who saw the first movie, you may like it. On the other hand, maybe you won’t. Who knows? And if you didn’t see the first movie, you may still like this one, which, let’s be honest, is a creature all its own. That’s why we don’t even tell you about the first movie in the trailer for the sequel. Anyway, the best way to do this sort of thing is to just release the new movie and let an audience develop organically if that’s what’s meant to be. This has been fun, but we’d
better get to work on our next project. Take it easy!”
