A fun game that the whole family can enjoy.

Posted: May 12th, 2008 | Author: | Filed under: Media And Advertising | Tags: | No Comments »

There’s no getting around it…this game from gaming network Intergi is clever on several different levels.

a) It shows that they understand the media planner’s perspective, and that they are not going to put you through a typical worthless PowerPoint presentation. This, in itself, is a major value proposition.

b) It’s viral. Media planners are going to pass it around to each other, and they’re going to return to it repeatedly. They are going to build an association in their own minds between Intergi, and relief from one of the worst parts of their job.

c) It’s endemic to what is being advertised. Intergi is a gaming network. This ad is a game. The user/player/mediaplanner will have think of games, ad networks, and fun all in the same association. And they’re going to have the page bookmarked, so even if they play the game a thousand times without noticing the name of the company that created it, their logo is waiting patiently there in the upper left corner of the screen.

via The Media Artist.

  • http://themediaartist.blogspot.com michelle

    I seem to be exposed to more and more things like this targeting media buyers. Very smart. And this one is certainly viral in nature. I had to forward it to my media department as well as a couple other media buyer/planners that I know. Of course it got a blog post. And you know what, if the guys from Intergi wanted to show me a powerpoint presentation, I wouldn’t hide under my desk from them!