Comments on: Mobile Phone Ads: New, Exciting, Tiny http://www.miconian.com/2008/05/18/mobile-phone-ads-new-exciting-tiny/ Form and function fistfight in heaven. Sun, 15 Jan 2012 22:33:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: miconian http://www.miconian.com/2008/05/18/mobile-phone-ads-new-exciting-tiny/comment-page-1/#comment-12 miconian Tue, 20 May 2008 13:41:34 +0000 http://mediamandible.com/?p=65#comment-12 Pace: In some future decade when you're up against the wall, and the State is pointing to a spreadsheet indicating that you have shown interest in Nelly Furtado, I will direct them to this thread. You're safe. Pace: In some future decade when you’re up against the wall, and the State is pointing to a spreadsheet indicating that you have shown interest in Nelly Furtado, I will direct them to this thread. You’re safe.

]]> By: Pace http://www.miconian.com/2008/05/18/mobile-phone-ads-new-exciting-tiny/comment-page-1/#comment-11 Pace Tue, 20 May 2008 04:25:51 +0000 http://mediamandible.com/?p=65#comment-11 I agree with your view, but think there are other factors at play too. Your behavior is of the early adopter, and while there is a good percentage of users still in that segment (probably still a majority in the iPhone category), there is also a lot of clickthrough from Joe User, just using the device as a tool and not a toy. So what then attracts those clicks? If I take my own personal experience and abstract it out to Wild Speculation Land, my thinking is twofold: 1) It's hard as hell to get a proper bead on anything in a regular phone. The number of misclicks is frustrating beyond belief. Now, most times that misclick just brings up a menu, or calls someone, or does something innocuous. But sometimes it also clicks an ad, which gets tracked and now BAM all of a sudden Verizon thinks I love Nelly Furtado. And since I'm on mobile web so infrequently, hell I just proved to them that 10% of the time i saw an ad I clicked on it. 2) When surfing the mobile web you're distracted. To a level no normal banner ad subjects you to. On a computer you're multitasking: chatting, surfing, emailing, what have you. On a mobile browser you're doing all that (to a frustratingly difficult degree) AND at the same time listening to your mp3 player, trying to hear train stops as they go by, picking up laundry, what have you. So you may look back down at your screen and forget why the hell you were on this page. But hey! Nelly Furtado. ::click:: I agree with your view, but think there are other factors at play too. Your behavior is of the early adopter, and while there is a good percentage of users still in that segment (probably still a majority in the iPhone category), there is also a lot of clickthrough from Joe User, just using the device as a tool and not a toy.

So what then attracts those clicks? If I take my own personal experience and abstract it out to Wild Speculation Land, my thinking is twofold:

1) It’s hard as hell to get a proper bead on anything in a regular phone. The number of misclicks is frustrating beyond belief. Now, most times that misclick just brings up a menu, or calls someone, or does something innocuous. But sometimes it also clicks an ad, which gets tracked and now BAM all of a sudden Verizon thinks I love Nelly Furtado. And since I’m on mobile web so infrequently, hell I just proved to them that 10% of the time i saw an ad I clicked on it.

2) When surfing the mobile web you’re distracted. To a level no normal banner ad subjects you to. On a computer you’re multitasking: chatting, surfing, emailing, what have you. On a mobile browser you’re doing all that (to a frustratingly difficult degree) AND at the same time listening to your mp3 player, trying to hear train stops as they go by, picking up laundry, what have you. So you may look back down at your screen and forget why the hell you were on this page. But hey! Nelly Furtado. ::click::

]]> By: miconian http://www.miconian.com/2008/05/18/mobile-phone-ads-new-exciting-tiny/comment-page-1/#comment-9 miconian Sun, 18 May 2008 18:59:10 +0000 http://mediamandible.com/?p=65#comment-9 Hi sukhjinder, Did you see the most recent episode of Battlestar Galactica? That moment at the end where they plugged in the hypbrid and the base ship jumped was pretty dramatic, wasn't it? Hi sukhjinder,

Did you see the most recent episode of Battlestar Galactica? That moment at the end where they plugged in the hypbrid and the base ship jumped was pretty dramatic, wasn’t it?

]]> By: sukhjinder http://www.miconian.com/2008/05/18/mobile-phone-ads-new-exciting-tiny/comment-page-1/#comment-10 sukhjinder Sun, 18 May 2008 18:37:46 +0000 http://mediamandible.com/?p=65#comment-10 hi Michael, I really enjoyed your posts, I student at university of california, davis, and really intersted in learning online advertising. And I have finally decided to contact you to help me learn regarding online advertising. Please email me as soon as you can, I would like to discuss one of my advertising venture, and need serious consulting, I simply do not want to drain my 20-30 thousands dollars. I know about advertising, but I am seeking a bit of more understanding, "consulting", I have tried registering to your website, but it would not let me, please email me as soon as you. Thanks hi Michael,
I really enjoyed your posts, I student at university of california, davis, and really intersted in learning online advertising. And I have finally decided to contact you to help me learn regarding online advertising.
Please email me as soon as you can, I would like to discuss one of my advertising venture, and need serious consulting, I simply do not want to drain my 20-30 thousands dollars. I know about advertising, but I am seeking a bit of more understanding, “consulting”, I have tried registering to your website, but it would not let me, please email me as soon as you.

Thanks

]]>