http://www.miconian.com/2008/05/22/the-long-tail-of-remnant-ad-inventory/ Form and function fistfight in heaven. Sat, 06 Mar 2010 06:57:10 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.miconian.com/2008/05/22/the-long-tail-of-remnant-ad-inventory/comment-page-1/#comment-84 Paid Survey Thu, 02 Apr 2009 19:01:35 +0000 http://mediamandible.com/?p=77#comment-84 Great posts Great posts

]]> http://www.miconian.com/2008/05/22/the-long-tail-of-remnant-ad-inventory/comment-page-1/#comment-17 Pete Spande Wed, 28 May 2008 18:45:44 +0000 http://mediamandible.com/?p=77#comment-17 Very good points and thanks for the shout out to Federated Media - we do what we can. There is a critical balance between scale and CPM. 20,000 of the right people can be worth a lot. Almost by definition 20,000,000 people in any category won't be worth as much on a cost per 1000 basis. The trick, 20,000 * a $150 cpm is $30K. 20,000,000 * a $1.50 cpm = the same. I used to manage some really strong niche sites that commanded $150 cpms. The problem? You sold out and it was really difficult to make more inventory. The thing that makes them difficult makes them rare. That is why niche magazine publishing can work well. You add pages and you scale revenue. There isn't an easy analogue online. Very good points and thanks for the shout out to Federated Media – we do what we can. There is a critical balance between scale and CPM. 20,000 of the right people can be worth a lot. Almost by definition 20,000,000 people in any category won’t be worth as much on a cost per 1000 basis. The trick, 20,000 * a $150 cpm is $30K. 20,000,000 * a $1.50 cpm = the same. I used to manage some really strong niche sites that commanded $150 cpms. The problem? You sold out and it was really difficult to make more inventory. The thing that makes them difficult makes them rare. That is why niche magazine publishing can work well. You add pages and you scale revenue. There isn’t an easy analogue online.

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