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This house ad is displayed at the New York Sports Club on 9th Street in Park Slope, Brooklyn. It’s the first thing you see as you walk in, just at the top of a flight of steps.

Presumably, the placement is for prospective members. You struggle with yourself, decide to take the plunge, and go in the door, ready to deal with obnoxious intake people trained to hard-sell you on a personal training package. Will you make it all the way up the steps, you fat wannabe?

Of course you will. Don’t you want to ___ better?

Speaking as someone who has been a member for a long time, though, I find it obnoxious, condescending, and needlessly coy. And I have to imagine that some of the women who see it find it creepy. That guy looks like Bizarro Joey.

photo by miconian