Comments on: Aristotle And The Art Of The Banner Ad http://www.miconian.com/2008/07/20/aristotle-and-the-art-of-the-banner-ad/ Form and function fistfight in heaven. Sun, 15 Jan 2012 22:33:28 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: miconian http://www.miconian.com/2008/07/20/aristotle-and-the-art-of-the-banner-ad/comment-page-1/#comment-33 miconian Sat, 06 Sep 2008 21:29:24 +0000 http://mediamandible.com/?p=129#comment-33 Very similar philosophy used <a href="http://creativezone.eyeblaster.com/#ItemName=HP%20-%20Storage" rel="nofollow">here</>. Very similar philosophy used here.

]]> By: Ben Kunz http://www.miconian.com/2008/07/20/aristotle-and-the-art-of-the-banner-ad/comment-page-1/#comment-34 Ben Kunz Fri, 15 Aug 2008 13:53:29 +0000 http://mediamandible.com/?p=129#comment-34 Wow. I've never given the design of interactive banners that much thought; instead simplistically viewed them as an escalating tease to try to get a user to click. Do you think your castle/invest-time-first thesis holds for all types of online offers? Or are there products where a more direct approach makes sense? I would think consumers have different levels of interest for different products, creating multiple strategies for stimulating response. Wow. I’ve never given the design of interactive banners that much thought; instead simplistically viewed them as an escalating tease to try to get a user to click.

Do you think your castle/invest-time-first thesis holds for all types of online offers? Or are there products where a more direct approach makes sense? I would think consumers have different levels of interest for different products, creating multiple strategies for stimulating response.

]]> By: the christopher 100s http://www.miconian.com/2008/07/20/aristotle-and-the-art-of-the-banner-ad/comment-page-1/#comment-32 the christopher 100s Mon, 21 Jul 2008 06:17:06 +0000 http://mediamandible.com/?p=129#comment-32 Good observations/analysis. Thanks. Good observations/analysis. Thanks.

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