Comments on: Amazon, Zappos, Endless, And Me http://www.miconian.com/2009/07/22/amazon-zappos-endless-and-me/ Form and function fistfight in heaven. Sat, 06 Mar 2010 06:57:10 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: SFBA E-com http://www.miconian.com/2009/07/22/amazon-zappos-endless-and-me/comment-page-1/#comment-1698 SFBA E-com Thu, 23 Jul 2009 16:40:42 +0000 http://www.miconian.com/?p=1562#comment-1698 Thanks for the excellent post about Amazon and online advertising. Very enlightening to learn about this interesting aspect (and Achilles' Heel) of Amazon's operation. At the time of Endless' launch, I felt that it was only a matter of time before this new Amazon shoeseller subsidiary would blow Zappos out of the water. Great customer service can be imitated and co-opted; but I assumed that Amazon's great supply chain, battle-tested E-commerce platform and elegantly designed website would tip the balance in their favor in the end. I always wondered why Endless hadn't been able to make any headway in the marketplace. Your experience illustrates a cautionary tale about what not to ignore in modern marketing budgets. Thanks for the excellent post about Amazon and online advertising. Very enlightening to learn about this interesting aspect (and Achilles’ Heel) of Amazon’s operation.

At the time of Endless’ launch, I felt that it was only a matter of time before this new Amazon shoeseller subsidiary would blow Zappos out of the water. Great customer service can be imitated and co-opted; but I assumed that Amazon’s great supply chain, battle-tested E-commerce platform and elegantly designed website would tip the balance in their favor in the end. I always wondered why Endless hadn’t been able to make any headway in the marketplace.

Your experience illustrates a cautionary tale about what not to ignore in modern marketing budgets.

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