A couple of ways that RF, and my attitudes towards it, have evolved since it started in August 2009:
I’m not as concerned with deadlines as I used to be. When I started RF, I was thinking in terms of the social media “hubs” that I’ve produced in the corporate world. In such cases, the site is typically part of an advertising campaign with a goal, a budget, and a timeline. The audience needs to be both earned and converted (for lack of a better word) within a few months. I couldn’t tell a client: “It’s true that only 500 people came this month, but don’t worry, they loved it, and we got one link from an influential site that I have a lot of respect for. We’re building a brand, and it will eventually pay off.” Read the rest of this entry »
Short version: I’m trying to win a web traffic contest, and if I win, I’m giving away the $150 prize to one of the tweeters who helps me do it. If you don’t care about the explanation, you can just skip to the end of this post, where I have created a convenient 132-character tweet that you can just paste into Twitter, press enter, and you’re done. For those who want to understand why, read on.
A site called Small Biz Bee is holding a contest effective today and tomorrow. A series of hopefuls have written articles about small business. Each article has 24 hours from the time of its posting to accumulate unique pageviews. The one that has the most pageviews at the end of its period is the winner, and the author of the winning article is awarded $150.
My article went up today (12/03/09) at noon Pacific time, or 3pm Eastern time. So my article has until noon on Friday, 12/4/09, to accumulate enough pageviews to win. As I write this, that gives it about fifteen hours. Read the rest of this entry »
5:00 pm. I get a phone call from a woman who posted an ad on Craig’s List last week, looking for someone to help her promote her new website. I’m excited that she responded to my resume.
5:30 pm. She’s telling me a long story about her traumatic time in the hospital and how it led her to a new outlook on life, and motivated her to start her own company.
5:45 pm. What she really wants, she says, is for her site to get a mention on the Today show. Do I think I can make that happen? Read the rest of this entry »
This post is part of a series about my professional experience, intended to help me find work. I’m writing the series in reverse chronological order. (See ‘related articles’ at the bottom of this post.)
The first job I found after moving to New York about seven years ago was with CondeNet, now called CondeNast Digital, i.e. the online division of CondeNast. Read the rest of this entry »
This post is part of a series in which I talk about my professional experience for the benefit of potential employers. See the end for related posts.
Media departments in large advertising agencies are known for being highly bureaucratic and rigorously organized. You’re got media coordinators, media supervisors, junior media planners, senior media planners, media directors, and media buyers. My experience working in media was much different. Read the rest of this entry »
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