Posted: November 17th, 2009 | Author: miconian | Filed under: Media And Advertising, Work | Tags: Amazon, FCI, fly communications, freelance, media buying, media planning, register.com | 1 Comment »
This post is part of a series in which I talk about my professional experience for the benefit of potential employers. See the end for related posts.
Media departments in large advertising agencies are known for being highly bureaucratic and rigorously organized. You’re got media coordinators, media supervisors, junior media planners, senior media planners, media directors, and media buyers. My experience working in media was much different. Read the rest of this entry »
Posted: November 16th, 2009 | Author: miconian | Filed under: Media And Advertising, Miconian At Large, Work | Tags: conversational marketing, Federated Media, freelance, project manager, strategic program manager, web producer | 1 Comment »
This post is part II of a series in which I talk about my professional experience. See also Part I, where I talk about being the publisher of an interactive literary magazine.
My last full-time gig was as Strategic Program Manager at Federated Media. In a nutshell, FM is a business broker for the most successful blogs in the English language; blogs like BoingBoing and Mashable. If you are a big corporation, and you want to get involved in this crazy social media thing that all the kids are talking about, then FM is the company to help you.
As an SPM, I was in charge of planning, executing, analyzing, and optimizing social media marketing campaigns. Read the rest of this entry »
Posted: November 13th, 2009 | Author: miconian | Filed under: Media And Advertising, Miconian At Large | Tags: employment, freelance, looking for work, online magazine, web producer, web publisher | 1 Comment »
This is the first in a series of posts wherein I will talk about my work experience and goals, for the benefit of potential employers.
Question: What do you want to do?
Short Answer: I want to be a professional online magazine publisher.
Long Answer: Read the rest of this entry »
Posted: November 13th, 2009 | Author: miconian | Filed under: Media And Advertising | No Comments »
I wrote a primer on online engagement, which has been published on The Social Robot. I like their mascot.
Hilariously, someone who follows me on Twitter saw this title, and thought my article was going to be about diamond rings.
Comments are disabled here, in order to promote engagement with the article itself.
Posted: November 7th, 2009 | Author: miconian | Filed under: Media And Advertising | 1 Comment »
I know a lot of talented writers who spend most of their time creating, and are not particularly followers of, or even interested in, the world of social media. Once in a while, one of these talented offline people will get something published online. Galvanized by the idea that more pageviews is better, they clumsily attempt to make their content popular by sending emails to their friends, asking them to read it. Maybe they also instant message another set of friends, asking people in their life, one at a time, to patronize the site in question. This process is tedious, labor-intensive, and makes the person doing it feel like he or she is selling used cars. No one with a conscience or a desire to keep their friends can do it for very long. So they stop. Read the rest of this entry »
