Posted: November 20th, 2009 | Author: miconian | Filed under: Media And Advertising, Work | Tags: akamai, amazon cloudfront, Condenet, DFP, Excel VBA, visual sciences, web caching | 1 Comment »
This post is part of a series about my professional experience, intended to help me find work. I’m writing the series in reverse chronological order. (See ‘related articles’ at the bottom of this post.)
The first job I found after moving to New York about seven years ago was with CondeNet, now called CondeNast Digital, i.e. the online division of CondeNast. Read the rest of this entry »
Posted: November 17th, 2009 | Author: miconian | Filed under: Media And Advertising, Work | Tags: Amazon, FCI, fly communications, freelance, media buying, media planning, register.com | 1 Comment »
This post is part of a series in which I talk about my professional experience for the benefit of potential employers. See the end for related posts.
Media departments in large advertising agencies are known for being highly bureaucratic and rigorously organized. You’re got media coordinators, media supervisors, junior media planners, senior media planners, media directors, and media buyers. My experience working in media was much different. Read the rest of this entry »
Posted: November 16th, 2009 | Author: miconian | Filed under: Media And Advertising, Miconian At Large, Work | Tags: conversational marketing, Federated Media, freelance, project manager, strategic program manager, web producer | 1 Comment »
This post is part II of a series in which I talk about my professional experience. See also Part I, where I talk about being the publisher of an interactive literary magazine.
My last full-time gig was as Strategic Program Manager at Federated Media. In a nutshell, FM is a business broker for the most successful blogs in the English language; blogs like BoingBoing and Mashable. If you are a big corporation, and you want to get involved in this crazy social media thing that all the kids are talking about, then FM is the company to help you.
As an SPM, I was in charge of planning, executing, analyzing, and optimizing social media marketing campaigns. Read the rest of this entry »
Posted: May 13th, 2009 | Author: miconian | Filed under: Work | Tags: flowers, mother's day, sentencing guidelines | 3 Comments »
Last week, I ordered flowers for delivery to my mom on Mother’s Day. Most sites I checked basically gave you a choice between sending one or two flowers for around $40, or sending a reasonable bouquet for a lot more.
But I found, through Honest Florist, the reasonably-priced option of “florist’s choice,” i.e. you just let the florist supplying the actual flowers decide on the arrangement.
As soon as I saw the word’s “florist’s choice,” I had a vision of some overworked florist, buried behind plastic vases of identical bouquets. Hour after hour, repeating the same arrangement. An arrangement that was created by someone else, far away, at another company. The local florist in that case is reduced to a simple outsourced commodity. Read the rest of this entry »
Posted: April 22nd, 2009 | Author: miconian | Filed under: Work | Tags: advice, burning man, consulting, pricing | 1 Comment »
Suggested pricing structure for consultants:
Advice that was followed: $10/hr
Advice that was ignored: $120/hr
An email that took three hours to write, and that was read carefully and responded to intelligently: $10/hr
An email that took three hours to write, and that was responded to, but never read: $120/hr
Planning for a project that happened, and that actually followed the project plan: $10/hr
Planning for a project that never happened: $120/hr
This model could increase satisfaction for both parties. The consultant doesn’t get paid as much, but ends up satisfied that their life is not a joke. The client is incentivized to follow the advice being given, thus lending credibility to (or at least honestly testing the credibility of) the entire arrangement.
Thoughts? Items left out? Does this apply to salaried employees too?
image by laughlin
