Email Great Medium For Reaching Old, Stupid People

The latest asshattery in the world of media planning news comes in the form of a study from Datran Media suggesting that email ads perform better than search or display.

It’s convenient to look at data like this, and to conclude that email ads are a better investment than, say, Google Adwords or banner ads…anywhere. (God forbid you consider some kind of integrated marketing effort; the sky will fall.)

But this is an apples/oranges comparison. Read the rest of this entry »