Movie Trailer Review: Rudo Y Cursi

This movie actually looks pretty good. But the main reason that I’m going to see it is that I really have no idea.

I think that, hundreds of years from now, scholars will look back at this point in history and say that it was right about now that Americans started to get tired of living day and night steeped in their own self-generated irony.

Don’t get me wrong – I’m going to slip back into it with my next post – but let the record show that I acknowledged the turning of the tide.

Here we have a feel-good non-artsy Mexican movie being marketed with a trailer that celebrates subtitles. The Apple Quicktime trailer site is, as of this writing, featuring the trailer for Rudo Y Cursi at the top of the page. And white middle-class people are, in a way, going to want to see Mexican movies this year since they liked Slumdog Millionaire last year. It’s as if we collectively saw the beginning of our imperial decline kick in, and realized that it wasn’t going to be very interesting if we didn’t start introducing a bit more variety.

Here’s the Quicktime trailer for Rudo Y Cursi.