“Blank Slate” And Other Thoughts On Revolving Floor

The new issue of RF is up, including a piece by me on life as a D&D geek in the 1980s.

A couple of ways that RF, and my attitudes towards it, have evolved since it started in August 2009:

I’m not as concerned with deadlines as I used to be. When I started RF, I was thinking in terms of the social media “hubs” that I’ve produced in the corporate world. In such cases, the site is typically part of an advertising campaign with a goal, a budget, and a timeline. The audience needs to be both earned and converted (for lack of a better word) within a few months. I couldn’t tell a client: “It’s true that only 500 people came this month, but don’t worry, they loved it, and we got one link from an influential site that I have a lot of respect for. We’re building a brand, and it will eventually pay off.” Read the rest of this entry »