Trust Your Florist

Last week, I ordered flowers for delivery to my mom on Mother’s Day. Most sites I checked basically gave you a choice between sending one or two flowers for around $40, or sending a reasonable bouquet for a lot more.

But I found, through Honest Florist, the reasonably-priced option of “florist’s choice,” i.e. you just let the florist supplying the actual flowers decide on the arrangement.

As soon as I saw the word’s “florist’s choice,” I had a vision of some overworked florist, buried behind plastic vases of identical bouquets. Hour after hour, repeating the same arrangement. An arrangement that was created by someone else, far away, at another company. The local florist in that case is reduced to a simple outsourced commodity. Read the rest of this entry »